Thug Kitchen
The vegan brand Thug Kitchen only launched in 2012, but its founders have decided that it's already time for a rebrand. Thug Kitchen started as an anonymous blog featuring vegan recipes and tips that frequently referenced rap lyrics and Black artists and often used African-American Vernacular English (AAVE). All that was fine—until 2014, when it was discovered that the founders were two White people living in Los Angeles. After that, critics accused the pair of appropriating Black culture.
In June, the founders released a statement announcing their intended change: "When we first launched Thug Kitchen in 2012, we wanted our name to signal our brand's grit in the otherwise polished and elitist food scene. Over the years, as our critics pointed out the racist connotations of two White people using the word 'thug,' we tried to contextualize it by talking about our backgrounds and our beliefs. We realize, however, that whatever our original intention, our use of it reflected our privilege and ignored the reality that the word is assigned to black people in an attempt to dehumanize them … We apologize." The pair recently renamed the brand Bad Manners.
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15 Popular Brand Logos That May Soon Disappear, Source:https://www.rd.com/list/popular-brand-logos-that-may-soon-disappear/
